10 Tips to Improve Your Facebook Business Page - Social Media Tips for Small Business

Aisling Brennan, 04-Mar-2016

There's no doubting Facebook's popularity. According to Ipsos MRBI's Social Networking Quarterly survey (August 2015), 67% of the Irish population has a Facebook account. But what do you need to do to ensure it's a good source of leads for your business? Below are 10 tips to help make a success of your Facebook Business Page.

1. Ensure your Facebook business page is similar in theme, tone and look to your website. Branding should be consistent. Choose an engaging cover photo along with professional profile image. Optimise the descriptions of your profile picture by adding links. Include a call-to-action on your cover photo.
2. Remember Facebook is not about YOU – it's about your customer. Ensure you get the balance right between self-promotion and educational content in your posts.
3. Respond to comments promptly, ideally within 24 hours.
4. Use images and video in your business page posts. According to Kissmetrics Facebook posts with photos get 54% more likes and 104% more comments than purely text-based posts. And with livestream video now getting priority placement on all Newsfeeds. So it's time to t su. i>
5. Try to keep your posts short – no more than 1 or 2 sentences. For more in-depth articles, link to your website. Use shortened URLs for easy reading – Google has a handy tool for shortening URLs.
6. Facebook pages generally tend to get the most interaction later in the week, so if you've got limited time, focus the majority of your activity on Thursdays and Fridays.
7. Don't spam. Keep your posts relevant, engaging that promote value. Best practice is not to exceed 5-10 posts/week.
8. Schedule your posts in advance when most of your fans are online. Check out your Page Insights and clicking on the Posts tab to get more information on when is best time to catch your fans.
9. Promote your Facebook page on your website. Add social media sharing buttons to make it easy for your website visitors to find you on Social Media.
10. Measure your efforts to gauge success levels. Use unique UTM parameters in each link for tracking purposes. Monitor the performance in Google Analytics to see the volume of traffic being sent to your website. Get in touch if you need help with this.

Get liking, get sharing, get talking on Facebook.

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