Getting your keyword research right is vital for digital marketing success. It can make or break your website. There’s no point optimising your new shiny website and creating unique and relevant content about keyword themes and the intent behind these themes if it's not what your target market is actively searching for.
Remember the goal is not to get lots of visitors to your website, it's to get right type of visitors, qualified visitors. So the very first exercise you MUST undertake is keyword research. And identify exactly what key phrases and themes your target market is searching for.
Discover the most cost-effective ways start-ups can build their brands voice online and start engaging with their target audience.